Journal of David Atlee @ Frozen Designs

David Atlee designs and builds websites, takes photos, plays with digital design and writes stories about odd things.
 
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    Dreams of Darkest Rum

    Sunday, February 28th, 2010

    Recently I have really come to appreciate  lucid dreaming. The magical hour before having to get up is the time I remember the most, when my dreams are filled with wonderful creative ideas. Often they are a mish-mash of recent events, emotions and surroundings, but sometimes random elements occur. Locations that I have never seen, but so complete in detail, people I have never known, but who seem close friends, and stories that need to be written down. I have got into a habit of having a little notebook by my bed, so I can get the dreams down before the reality of the day kicks in, and they become memories to be forgotten all too soon.

    One of my favourite (and scariest) dreams helped me write the short tale of ‘The School‘. The story is pretty much as it was, there was no need to artistically extend it, it was complete in itself. It was quite an unnerving dream, one of those that leave you out of kilter for the rest of the day, but then by embracing it, giving it life, I turned into something which was no longer just a bad dream.

    Captain Black's Darkest Ginger Rum

    I am currently improving my skill set in Illustrator, and have been looking for ideas to begin designing. A recent dream I had seemed pretty mundane – I was walking around ASDA (Walmart to you folks over the pond) as some heated issue was taking place and people were stressing over something. But the one bit that stuck out was when I stopped at a display of some bottles of rum. I picked up the bottle and looked at it, thinking, that looks so cool. So upon waking, I made a quick sketch on the glass wipeboard, and got on with my working day as normal, but I knew that I now had my project idea to work on in Illustrator. I gave it a little more thought, added a new brand (the other one was an existing pirate) and a bit of unique flavour, but the core design was the same. You can see the result here - it is still basic but I want to refine it and turn it into an advertisement.

    So don’t underestimate your dreams for helping you out in your daily life, they can inspire, solve problems and give you the answers you need when you need them.  And when your partner, family or pet demand that you get your lazy hide out of bed, tell them you’re doing research.  (Of course, pets don’t understand this and still demand to be fed).

    Now why is the rum gone?

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    Stage 6 And so it launches…

    Monday, February 15th, 2010

    After a month of many long hours over numerous days and nights of designing, coding and getting over excited with the results, Frozen Designs version 7 is now live. Beyond the already blogged path of designing from content upwards, I have learned alot and it has helped push my skill sets. I have used alot of Javascript and I give thanks to those wonderful folk out there who provide the scripts to plugin and amend.

    I think my biggest gain has been going through alot of my old photos and giving them a polish and shine using HDR (high dynamic range) logic. What is HDR I hear you ask? Well when you take a photo it can only capture a certain range of light (and in turn colour and detail). So often to get a good balance of the main subject matter you lose detail in the darker and lighter areas. So true HDR, is to take 3 or more photos capturing the correct exposure for the dark areas, the medium areas and the light areas. Then using some software such as Photomatrix you combine the images to give you a final image that shows the detail across it and with it some fantastic results. You can read more about HDR here, I will admit that alot of my images are only using one image and some digitial magic in Adobe Lightroom, but this was due to the fact I did not take the photos with HDR in mind and so did not have the range of exposures required. Even so it is amazing what you visual information a RAW image contains and the results have been amazing compared to the now quite dull originals, please go see yourself. HDR is something I will have in mind with future photo shoots and I will set up the bracket exposure on camera.

    The design page I am very proud of, I still feel it needs some tweaking visually, but then in the words of Leonardo da Vinci ‘Art is never finished, only abandoned’ and a deadline for launch is proof of that. It was a chance to play with unique navigation ideas to view the imagery, again it allowed me extend my coding knowledge through image maps and CSS which is great way to create some fun interaction and still have accessibility in the framework. From here I want to work on design skills and improve what I can create visually using Illustrator and photoshop, maybe one day be featured in those design feeds I keep tweeting or passing on via my google reader shared items.

    Anyway, if you are reading this I hope you are at my website already, if you are viewing this through a rss feed, then go have a dig around.

    So with the website project relaunch at an end, what is next I ask myself. Well I have a new website to build for a client, need to get my creative writing back on track with posts to Imagine Tales along with a novella. Alongside these as mentioned, more photography and desiging of which the result will be posted up at my website and written about here. And I really do need to get out on my mountain bike.

    Till next time.

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    Stage 4 – Base Colours

    Wednesday, January 27th, 2010

    Another update to the website build process, after deciding on a general concept from the inspiration boards I worked on the basic colour scheme choosing 3 base colours, adding some wonderful curved corners using new CSS3 code (available only in latest versions of  Chrome,  Firefox and Safari) and finally trying different fonts and text colours for base text and links. You can see the outcome below and click on the image to see the live HTML version.

    Base Colours and CSS3 Elements

    So now into photoshop for lots of creative playing…

    Read Part 5 – The Design

    Read Part 3 – Inspiration Boards

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