Journal of David Atlee @ Frozen Designs

David Atlee designs and builds websites, takes photos, plays with digital design and writes stories about odd things.
 
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    Stage 6 And so it launches…

    Monday, February 15th, 2010

    After a month of many long hours over numerous days and nights of designing, coding and getting over excited with the results, Frozen Designs version 7 is now live. Beyond the already blogged path of designing from content upwards, I have learned alot and it has helped push my skill sets. I have used alot of Javascript and I give thanks to those wonderful folk out there who provide the scripts to plugin and amend.

    I think my biggest gain has been going through alot of my old photos and giving them a polish and shine using HDR (high dynamic range) logic. What is HDR I hear you ask? Well when you take a photo it can only capture a certain range of light (and in turn colour and detail). So often to get a good balance of the main subject matter you lose detail in the darker and lighter areas. So true HDR, is to take 3 or more photos capturing the correct exposure for the dark areas, the medium areas and the light areas. Then using some software such as Photomatrix you combine the images to give you a final image that shows the detail across it and with it some fantastic results. You can read more about HDR here, I will admit that alot of my images are only using one image and some digitial magic in Adobe Lightroom, but this was due to the fact I did not take the photos with HDR in mind and so did not have the range of exposures required. Even so it is amazing what you visual information a RAW image contains and the results have been amazing compared to the now quite dull originals, please go see yourself. HDR is something I will have in mind with future photo shoots and I will set up the bracket exposure on camera.

    The design page I am very proud of, I still feel it needs some tweaking visually, but then in the words of Leonardo da Vinci ‘Art is never finished, only abandoned’ and a deadline for launch is proof of that. It was a chance to play with unique navigation ideas to view the imagery, again it allowed me extend my coding knowledge through image maps and CSS which is great way to create some fun interaction and still have accessibility in the framework. From here I want to work on design skills and improve what I can create visually using Illustrator and photoshop, maybe one day be featured in those design feeds I keep tweeting or passing on via my google reader shared items.

    Anyway, if you are reading this I hope you are at my website already, if you are viewing this through a rss feed, then go have a dig around.

    So with the website project relaunch at an end, what is next I ask myself. Well I have a new website to build for a client, need to get my creative writing back on track with posts to Imagine Tales along with a novella. Alongside these as mentioned, more photography and desiging of which the result will be posted up at my website and written about here. And I really do need to get out on my mountain bike.

    Till next time.

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    Stage 3 – Inspiration Boards

    Tuesday, January 26th, 2010

    Well the weekend is well over and I have finally finished the next part of my new direction to building a website. I hope you have been keeping up by reading my last two posts about web build process of content - layout and finally design. So I reached the design stage after a very successful start with being able to concentrate on just content which improved accessibility, search engine optimization and clean code, then the layout which helped reduced cross browser issues.

    At first I thought I could jump straight into the designing, open up photoshop and get creative. But again, cause I had the freedom to concentrate on the design with out the content or layout to fill my head meant I sat back at looked at how I would actually reach the final design. I realised it required some research and inspiration firstly, go look out on the world wide web at all the wondeful examples of good and current design trends.  So I created inspiration or mood boards, something I have not done since college days. But they really help get basic concepts out and also produce more ideas in my own head.

    I thought how would this be dealt with in a professional workplace and as a designer you are trying to grasp what the product is and also play to the whims of the client as well, ie favourite colours, etc. Often a client is most happy when you show you have listened to them by putting their ideas into the designs and sometimes client ideas is personal preference, but we are all human and know what we like.

    So I had to be me designing for me the client. Nothing quite like dual personalities to get yourself out of the box.

    I decided to take two approaches, the first being the product, ie frozendesigns.co.uk and tooked the word ‘ICE’  and then I looked at me the customer and my preferences which whilst I look round my flat is brown aspect ‘CONTEMPORARY’ (inbetween the bits of junk, books, DVDs and toys).  You can see the results below and click on the images to view larger versions.

    Inspiration board  - ICE

    Inspiration board - Contemporary

    My thoughts after this process and viewing the boards is that I am drifting towards the brown colours more than the blue, but I do feel that the ‘frozen’ aspect needs to be involved. So I am looking at a combination of the two. I want a brown and white (ish) contemporary feel to the design, use photoshop brushes combined with photomanipulations to create a current modern design feel, but bring ice like shapes into the design alongside the more floral/grunge aspect I had imagined.

    Whilst catching up on articles on the web via my google reader, I found something on upcoming design trends for websites and a big impact is CSS3 and HTML 5. So before I start any actual designing I want to look at what can be achieved using these new coding abilities.  So this is where I leave you now, off to do more research and improve my front-end coding knowledge.

    Read Part 4 – Base Colours

    Read Part 2 – Website Layout

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    Stage 1 – Website Redesign and content driven design

    Tuesday, January 19th, 2010

    I recently decided to revamp my website and content as it was finally time I got off the fence between being a web designer and developer. Web technology and trends have changed massively in the last year with AJAX making headway, CSS3 and HTML5 being born too. So know there is only so much one man can learn, I need to concentrate on what I wanted and what I loved. I have traditionally always lived in the front-end development side of things and love created websites through layout. So design was really the bit I loved and I want to expand on that. With an excellent knowledge of HTML and CSS, a good understanding of what AJAX can do I can offer design with the idea of the needed functionality. I have always flirted with design, but never to the level that you see around us. It is time I fixed that and so with concentrated efforts to see the best out there was born the idea of frozendesigns.co.uk V7 ( I am currently on V5, but I abandoned V6 as I did more research, I got better ideas).

    Through my google reader feed where I seek daily inspiration and current trends I came across this article about how designing a website should be content driven and so logically built using content as the base, then onto layout and finally the look and feel. Makes perfect sense, but industry has always designed static images in Photoshop first. Whilst at first it makes sense for resources and giving the client an idea of the concept, there are numerous issues involved. These include how fonts render and also trying to make content fit the design, so later on changes have to be made to the design. This format of working is residue left over when content, design and layout were all held on the same page. Today the design and layout are separate, which means you can nail down the content and functionality tesing early on  then build the layout around the content, experiment with the how users read the website, then improve on that with effective design methods to drive website users where you want them, be it looking a some nice photos, buying a toy car or socially interacting.

    The other advantages of the ‘content – layout – design’ process is you can take care of those often under-rated issues of accessibility easily. Imagine someone was listening to your website being read out, it needs to make sense and often the layout and design is relied on to help it make sense, no good for someone who is blind. So when you add content without layout or design you naturally order it to make sense. Bingo! Along with certain other attributes in the code like image descriptions, headings and keyboard shortcuts your website becomes more accessible, which in turn also helps search engines get the best information out of your site. It really does make sense.

    So frozendesigns.co.uk v7 then, well I am on day 2 of my two week leave from my job as a ‘Web Project’ bod to rebuild/redesign my website and I am already seeing the advantages.  I first listed what I wanted on the site (using my wonderful wipeboard), what would be on the landing page and the menu/website structure. As I began to add content, at this stage mostly just feeds from my twitter account, journal, google reader shared items and creative writing website ‘imaginetales.co.uk‘ ideas of the layout have formed, a natural way for it all to sit together.  I still have more content to add with a summary about what the purpose of the website is along with featured design/photography I have created. Then I can play with layout and finally the even more fun exciting bit of design and making it look awesome. From there I can take the layout and design to the child pages and also my wordpress powered blog to bring that into my website. Up till now I have used templates by others, now I need to use my own.

    You can see my progression here and I will posting more on my journal as my journey to build my site and become a better web designer continues.

    Till next time…

    Read part 2 – Website Layout

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